Businesses should have many positive online reviews. These reviews reflect that a company values customer feedback. You can do several things to encourage reviews, such as offering to look into any negative comments. No matter what size your company is, you can encourage reviews online and foster a positive customer experience.
Customers love to see many reviews
Consumers love to see a wide range of reviews before buying a product. It makes products look more credible when there are both positive and bad reviews. Negative reviews are not good indicators. It raises suspicions.
Reputable and verified reviews have the best reviews. So, customers can easily determine if the business will treat them well. This will save them time as well as money. Research shows that 88% percent of consumers trust online reviews for purchasing decisions. Businesses should be aware of the potential impact of online reviews.
Online reviews can make a business more successful. Customers are more likely to buy from businesses with positive reviews. Negative reviews can cause consumers to buy less. They may also look into other options if they are negative. In fact, negative reviews can discourage 94% of online shoppers.
How to get More Reviews
For a brand new business it may be difficult to learn how to get more positive reviews online. First, ask your customers. But few people will remember or spend the time to ask customers. Fortunately, there are a number of tactics you can use to get more reviews.
Building an email list is one way to increase reviews. Email marketing software that is reliable can automatically send emails to website visitors after they make a purchase. This is known as a "triggered" email campaign. It is best to send an email after a customer buys something. This will enable you to attract more customers and get more reviews.
You can also offer incentives to customers who write reviews. You can offer customers a free sample or a small discount to get them to review your product. A review station can be set up in your store. Customers should be able to easily follow your process.
How to handle negative reviews
Negative reviews can be very damaging to a business' reputation. Professional responses show that you value customers' opinions and ethical behavior. This is also a chance for you to clarify what went wrong. Be concise, but don't get defensive.
When responding to a negative online review, focus on showing your commitment to customer service. It is important to apologize for the negative review and acknowledge the person who wrote it. A positive review will more likely be left by consumers if the brand has tried to rectify the issue. Businesses can sometimes get the name and email address of the person who left the review. These seven steps can help you transform an awkward situation into an opportunity.
It is best to acknowledge negative reviews and make changes according to customer feedback. Communicate with customers directly to discuss the effects of negative reviews on your business. If the customer cannot communicate directly, you can follow up offline with them to resolve the issue. If this doesn't work you might ask the person for permission to remove the review.