
Reviewers should be able to give feedback on your products and services. You also need to protect your business from fake reviews. These reviews are often left by fraudsters, so you should report them to Google. You have many options to respond to fake reviews. It is best to be honest.
Auto-Responder
Google for Business's Auto-Responder feature allows you to automatically respond to reviews. Your response can be up to 500 characters. This option is automatic and rotates so that every review gets answered. With a few clicks, you can have an automated response sent to your customers right away.
Responding to reviews on Google is important for your business' visibility and local search rankings. The company recommends responding to reviews, because it demonstrates that you care about your customers. Businesses that respond to customer reviews are likely to get 15% more customers than those who don't.

Time-specific sign-offs
Google reviews are more personal and memorable if you use time-specific sign-offs. Instead of just saying that you are glad to have a customer, it is important that the reviewer understands that the review has influenced the decision. Google is constantly searching for new content. Responding positively to reviews can help you increase your Google activity.
It is a great way for your business to be human. It shows potential buyers that you are willing to take the time and respond to their reviews. People love to feel like a business cares about how they felt. Responding quickly will demonstrate this. Make sure your response is short, personal and informative but also professional and helpful. First, create a Google profile for your business.
Private responses
When responding to reviews on Google, there are some key points to remember. For example, it is very important to be as polite and courteous as possible with your response. To acknowledge the negative review, you must first send a private response. Your first response should acknowledge that the review was not written using your business name or address. If you were writing a review about a product make sure that you include the full name. Google values content that is frequently updated. Private responses can double your content activity.
Next, ensure that you read all reviews and delete any fake ones. By doing this, you can make sure that your customers are satisfied with your service and reduce churn. You should also respond quickly to reviews.

Fake reviews
You can take steps to get rid of a false review you have received about your business. Report the review first. You can appeal the decision, or you can skip it and submit another request. You can also sue your poster or review site if your review remains unremoved.
Make sure you respond politely, and with truthfulness. Be polite and honest when responding to fake reviews. Be polite and don't make any accusations or use insults. If you've received several fake reviews, leave a space for the reviewer to contact you. Also, politely responding to reviews shows you care about real customers.