
Rally was created to allow creators of cryptocurrencies to launch their own. Users can access exclusive content and get physical goodies. The platform is powered by the Ethereum block chain, which allows for security, transparency and full content-sharing economy potential. Rally's native governance cryptocurrency, RLY debuted at $0.07, December 2020. Current prices are at US$1.4 Rally's token supply has been limited to 15 million tokens.
Rally was founded by Kevin Chou, the creator of Kabam, a mobile gaming start-up. He was also the founder of Forte, a video game economic technology business. Rally helps corporations reclaim their content sharing and pays users for distributing the content. Leading investors have given significant backing to the company.
Rally's team comprises Joe Coufal, Rally’s CEO and vice President; Marc Gonzales director of finance; Nick Millman vice-president for business development. Edgar van Zoelen has been hired by the company as head of an integration information division for a company in health technology. Previous to joining the company, he was a managing director at DAYe Capital as well as Peet's Coffee.

Rally developed tools to assist advertisers in creating and tracking offers for users. It is designed to be a highly scalable and flexible platform that can be integrated with other systems. It can also be customized for specific businesses. Rally has a free plan for small teams and premium plans for larger teams. The free plan offers up to 2 GB of storage and supports up to 10 users. The premium plans offer unlimited storage, as well as support and upgrades.
Rally is also intended to improve BigCommerce stores' checkout experience. The improved 1-click checkout allows users to purchase in a matter of seconds. Users can also create "social tokens", which allow them to gain access to exclusive content and engage with creators. These tokens are tied to a user’s favorite creators. They provide early access and tiered access. In addition, creators can use RLY tokens to purchase Creator Coins. These tokens may be non-fungible tokens and can be bought by the creator. Their value increases as the creator's fanbase grows.
Advertisers can also use the Rally platform to allocate their budget and adjust campaigns based upon user feedback. It provides digital goodies for users as well access to Rally's community for advertisers. For small teams, the company offers a free plan and premium plans starting at $14 per user per year.
Rally can also be used to support agile transformations. This type of project managing supports team alignment. It is used across many industries, such as finance, information technology, and computer-based games. It supports all agile methods, including Scrum and XP.

Rally's Personalized Navigation makes finding the most popular views easy and moves them to background. You can also access pages and create custom phrases. These phrases can be modified at any time. Users can also keep them active for as much as they want.